Our New Commercial: The Strength it Takes

To continue introducing our new identity to the people of Indiana, we have a new television commercial rolling out across the state. The commercial was shot all around Indiana and features real IU Health doctors, nurses, researchers, teachers and patients coming together to help introduce our new identity and our unique brand of healthcare. It was important to include staff from a variety of levels within our system because delivering innovative therapies and excellent clinical care requires a team of people working together.

In addition to IU Health staff, real people from our communities share what they expect from their caregivers. Together, the people in our new commercial speak to the strength of IU Health and what it can accomplish for our Hoosier neighbors.

The talented team who put the commercial together say the goal was to create something bold and inspiring that reflects the genuine nature of the people and environments that were filmed. Do you think we accomplished this? Tell us what you think.