The Strength it Takes isn’t just our new advertising tagline; it’s what we’re all about. It’s the strength it takes to deliver exceptional care. It’s the strength to partner with the IU School of Medicine. And it’s also your strength as patients who continue to fight the fight everyday. While we know that our transformation to Indiana University Health is bigger than just advertising, we thought you’d like to take a look at how we’re bringing The Strength it Takes to life for our neighbors all around the state.