Clarian Announces Facility Name Changes in South Central Indiana
| Bloomington, IND.—Effective in early 2011, Clarian Health partners Bedford Regional Medical Center, Bloomington Hospital of Orange County and the Midwest Proton Radiotherapy Institute (MPRI) will all have new names as the health system changes over to Indiana University Health.
Bedford Regional Medical Center will become IU Health Bedford Hospital, while Bloomington Hospital of Orange County will be named IU Health Paoli Hospital. MPRI will change its name to IU Health Proton Therapy Center. Bloomington Hospital’s name will remain the same, but will add the IU Health brand to become IU Health Bloomington Hospital.
The name changes are part of a larger effort to establish a new identity that better aligns with Clarian’s, soon to be IU Health’s, vision to provide one standard of care.
The names of all hospitals within the Clarian system will align with the IU Health name, yet maintain their local identity.
“We will be proud to be known as IU Health Bedford Hospital. To our patients, the IU Health name will become synonymous with high quality, coordinated patient-centered care,” says Brad Dykes, CEO at Bedford Regional Medical Center.
Larry Bailey, CEO of Bloomington Hospital of Orange County, agrees, “Being able to more clearly show our strong connection to Clarian, the IU School of Medicine and the other high quality hospitals in our system will help us demonstrate the level of care our community can expect to receive from our hospital.”
This change results from Clarian’s most significant customer and market research in its history, which gathered insight from nearly 2,800 of its patients and their families, referring physicians and staff members throughout the state.
The name IU Health will better identify Clarian’s unique brand of nationally recognized health care, reinforce its partnership with Indiana University and the IU School of Medicine, which provides patients with access to innovative research treatments, and better reflect the breadth of its mission.
“With the renaming, MPRI will remain the preeminent proton therapy center in the country with our unique ability to leverage extraordinary patient care and state-of-the-art particle therapy research and development expertise,” says Dr. Peter Johnstone, MPRI CEO and president.
Related elements, including the IU Health logo will be unveiled first to staff, and then to the general public in early 2011.
For more information:
Amanda Roach, APR
Media Relations Coordinator
Manager, Marketing & Development
Media Relations Coordinator
Midwest Proton Radiotherapy Institute
Tina McCormick, MBA
Director, PR & Marketing
Bedford Regional Medical Center
Director, Foundation & Marketing
Bloomington Hospital of Orange County